Optimal health starts with optimal intake.

What does your intake look like?

The Recommended Daily Allowance (RDA) is the optimal intake for vitamins and minerals. Consumption within the range between RDA and UL (Tolerable Upper Limit) minimizes the risks of nutrient deficiency and overdose. Deviating from this range, either below or above, raises health risks. Even an intake at the Estimated Average Requirement (EAR) poses a 50% deficiency risk. To ensure safe and effective dietary supplementation, it is essential to assess your daily intake of vitamins and minerals.

99% of Americans aren’t getting enough nutrients

Although outright nutrient deficiencies are rare in the US, less than 1% of Americans consume enough critical micronutrients at optimal (RDA) levels. That’s a problem.

Why? Because suboptimal micronutrient intake may be contributing to the prevalence of diseases like diabetes, cancer, and heart disease.

Do traditional supplements help?

THE DOSAGE PROBLEM
Too much of the wrong nutrients, not enough of the right ones
More Isn’t Always Better
10X

Supplement use increases micronutrient overdose risk by 10x.

30%
Over 30% of supplement users in the U.S. are overdosing on a micronutrient.
2/3
2 in 3 vitamin D supplements are likely to cause overdoses.
1/3
1 in 3 calcium supplements is likely to cause an overdose.

Key Nutrients Are Often Lacking

Although conventional multivitamins may appear to offer comprehensive coverage, they frequently lack sufficient levels of vital nutrients such as calcium, magnesium, and vitamin K. Additionally, they often contain excessive amounts of nutrients already plentiful in your diet, which can result in overdoses and potential health risks affecting over 30% of users.

The answer?
Multivitamins made for you.