A Smarter Multivitamin
Get exactly what your body needs—nothing more, nothing less.
The multivitamin is a foundational supplement. Get it right.
Your nutritional needs aren’t defined by age or gender alone—they’re shaped by your unique dietary choices. Yet conventional supplements overlook this, offering formulas that don’t align with your individual needs.
We take a smarter approach, crafting a multivitamin that works with your diet to deliver safer, more effective micronutrient support that optimizes your health.
Eliminate Deficiencies
Diet analysis enables precision targeting of your deficiencies
Overdose Prevention
Diet-adaptive dosages help prevent over-supplementation
Holistic Nourishment
Whole food-centered formula provides holistic nutrition
Supplement Smarter
Supplementation can fill the gaps of an imperfect diet. However, without a detailed insight into your diet, addressing potential deficiencies and avoiding excessive intake is impossible. In fact, nearly 1 in 3 supplement users in the U.S. overdoses on a micronutrient to the detriment of their health.
Supplement Smarter
Supplementation can fill the gaps of an imperfect diet. However, without a detailed insight into your diet, addressing potential deficiencies and avoiding excessive intake is impossible. In fact, nearly 1 in 3 supplement users in the U.S. overdoses on a micronutrient to the detriment of their health.
Powered By Whole Foods
Say goodbye to synthetic nutrients and hello to the power of nature! Whole foods are at the core of every multivitamin we produce. Why? Because they contain a wide variety of nutrients beyond just vitamins and minerals — providing holistic benefits for your health.
Quality Ingredients You Can Trust
Our multivitamins are made with only the best ingredients from around the world. Our calcium comes from Icelandic wild algae, not rocks. And our vitamin C? It’s sourced from an Amazonian superfruit, not a chemical lab. That’s quality you can count on.
Build a strong foundation
for your health.
Eliminate Deficiencies
Prevent Overdoses
Whole Food Nutrition
Vegan-Friendly
Non-GMO Ingredients
Gluten & Major Allergen Free
No Artificial Colors / Preservatives
Monthly Delivery
Take a two minute quiz
Our advanced algorithm evaluates your diet to identify your habitual consumption patterns and nutritional needs.
See your diet analysis
Find out which vitamins and minerals you may be lacking, or not, and learn about your ideal supplementation levels.
Take smarter vitamins
Subscribe and receive your multivitamins monthly, with personalized dosages created with your nutritional needs in mind.
How It Works
Take a two minute quiz
Our advanced algorithm evaluates your diet to identify your habitual consumption patterns and nutritional needs.
See your diet analysis
Find out which vitamins and minerals you may be lacking, or not, and learn about your ideal supplementation levels.
Take smarter vitamins
Subscribe and receive your multivitamins monthly, with personalized dosages created with your nutritional needs in mind.
FAQ
Why should I worry about nutritional overdose?
Consuming too much micronutrients disrupts your body’s natural processes, impairing the nervous system, weakening the immune response, and increasing cardiovascular risks, among other health issues. In some cases, excessive intake can lead to toxicity, causing serious harm to your body. Optimal health relies on precision, not excess.
Aren’t all multivitamins designed to fill nutritional gaps?
Not all multivitamins effectively fill individual nutritional gaps. Many list 100% Daily Value for various nutrients, but that doesn’t account for personal needs. For example, you may not need extra Niacin but could require more Calcium—a nutrient many people lack. Taking any one of the top-selling multivitamin on the market today provides only a 10% chance of properly addressing a Calcium inadequacy or deficiency.
How is my diet analyzed?
Our advanced algorithm identifies and extracts your dietary pattern from a 24-hour period to estimate your long-term, habitual food intake. It’s not just an assessment of what you ate in the past 24 hours. When answered carefully, the analysis is up to 90% accurate.
The algorithm is powered by data on over 265,000 foods consumed by more than 16,000 individuals across the United States—including a wide range of cultural and ethnic dietary patterns.
This is how we build an accurate, personalized nutritional profile in just minutes—so your supplement works with your diet, not in spite of it, and certainly not against it.
Do you offer biomarker testing?
We focus on what works best: assessing your diet directly. Biomarker tests for vitamins and minerals are often unreliable for measuring intake, because blood and urine levels can be heavily influenced by recent meals, hydration, stress, metabolism, medications, genetics, and health conditions. In fact, the body tightly regulates many nutrient levels (like calcium and magnesium) in the blood, making deficiencies or excesses hard to detect. While biomarker testing can help identify some health issues, it’s not a dependable tool for measuring nutritional intake. Our dietary assessment provides a more accurate and comprehensive picture of your long-term habits and nutrient needs.
Can I take other supplements with my multivitamin?
Your smart multivitamins are calibrated to optimize your total daily intake of micronutrients. Unless directed by your healthcare provider for enhanced intake, we do not recommend stacking other vitamin/mineral supplements. Non-vitamin/mineral supplements are generally okay.
Why do you offer only multivitamins?
We focus exclusively on personalized multivitamins because they form the foundation of total health. By addressing critical nutrient gaps, a multivitamin supports your energy, immunity, cognitive function, bone strength, heart health, and cellular repair. Essential micronutrients power countless processes in your body — and without optimal levels, your health and performance can suffer over time.
