Your smart multivitamins are calibrated to optimize your total daily intake of micronutrients. Unless directed by your healthcare provider for enhanced intake, we do not recommend stacking other vitamin/mineral supplements. Non-vitamin/mineral supplements are generally okay.

We recommend choosing a specific meal with which to take your multivitamins, as this helps people get into a routine of daily consumption. This method also allows the nutrients from your food and multivitamins to interact. But don’t sweat it if a mealtime doesn’t work for you. Just find the time that works best for you.

Our advanced algorithm identifies and extracts your dietary pattern from a 24-hour period to estimate your long-term, habitual food intake. It’s not just an assessment of what you ate in the past 24 hours. When answered carefully, the analysis is up to 90% accurate.

The algorithm is powered by data on over 265,000 foods consumed by more than 16,000 individuals across the United States—including a wide range of cultural and ethnic dietary patterns.

This is how we build an accurate, personalized nutritional profile in just minutes—so your supplement works with your diet, not in spite of it, and certainly not against it.

Our algorithm allows us to calculate your habitual nutrient intake by identifying the patterns in your diet. This method dramatically reduces the amount of dietary intake data required to make the calculations. Please visit Our Method page to learn more about our diet analysis.

Our algorithm uses the data regarding the relative timing of the meal/snack and the composition of each meal/snack to estimate the portions of the foods you eat. Please visit Our Method page to learn more about our diet analysis.

Yes. We use 100% vegan ingredients to formulate your multivitamins.

Absolutely. We do not use any genetically modified organisms in our formulas.

We use organic ingredients whenever possible. However, some essential nutrients are not available in organic form. To ensure the highest quality, all of our ingredients — organic or not — are rigorously tested for pesticides and heavy metals. Our formulas are also free from artificial preservatives, colors, and flavors, and made exclusively with non-GMO ingredients.

Our ingredients are strictly tested for pesticides and heavy metals to ensure their safety.

Never.

We produce and package your vitamins right here in California.

We aim to provide you with all major micronutrients while using whole foods and natural-form nutrients. Unfortunately, it is impossible to achieve these two goals simultaneously with a single pill. Critical nutrients such as calcium and magnesium would have to be left out if we were to do so.

We focus exclusively on personalized multivitamins because they form the foundation of total health. By addressing critical nutrient gaps, a multivitamin supports your energy, immunity, cognitive function, bone strength, heart health, and cellular repair. Essential micronutrients power countless processes in your body — and without optimal levels, your health and performance can suffer over time.

Dietary supplements, including multivitamins, are not approved by the FDA like prescription medications. However, all supplements must comply with FDA regulations for safety, manufacturing, and labeling. We strictly follow these guidelines to ensure the quality, purity, and transparency of our products.

Our daily packets are made from PET — the same safe, BPA-free material used for bottled drinks and microwavable food containers. PET is widely recognized for food safety and recyclability. Plus, our packets use 70–80% less plastic than traditional pill bottles, helping reduce environmental impact.