A Smarter Multivitamin, Built Around Your Diet
Get the nutrients your body actually needs—no more, no less.
Based On Your Diet, Not Just Your Demographics
Conventional multivitamins ignore your diet. We don’t. We analyze what you actually eat and personalize your dosages accordingly—for safer, more effective results.
Eliminate Deficiencies
Target the gaps in your diet with precision
Prevent Overdose
Avoid excess with diet-based dosing
Rooted in Whole Foods
Nutrients from real food, not synthetic isolates
Striking the Right Balance
When it comes to nutrients, more isn’t always better. Your body needs the right amount—not too little, not too much. Deficiencies can leave you depleted. Excess can disrupt your system. We personalize your dosages to help you achieve the optimal intake.
Striking the Right Balance
When it comes to nutrients, more isn’t better. Your body needs the right amount—not too little, not too much. Deficiencies can leave you depleted. Excess can disrupt your system. We personalize your dosages to help you stay in the optimal range.
What’s Your Diet Missing?
Take the quiz to find out what your body really needs.
Whole Food.
Whole Benefit.
We use whole food ingredients—not synthetic isolates. Real foods deliver more than isolated nutrients. They offer a complete nutrient matrix your body knows how to use.
Where It Comes From Matters
Our calcium comes from Icelandic wild algae—not rocks. Our vitamin C? From Amazonian acerola—not a lab. We use ingredients your body can recognize, absorb, and utilize to the fullest extent.
Built for Real Health, Not Hype
Personalized Dosages
Whole Food Nutrition
Overdose Prevention
Vegan & Allergen-Free
Non-GMO Ingredients
No Artificial Additives
How It Works
Take the Quiz
Answer a few quick questions about what you eat.
Get Your Diet Analysis
Find out which nutrients you’re missing—or getting too much of.
Take Smarter Vitamins
Your personalized formula ships monthly, dosed for your diet.
How It Works
Take the Quiz
Answer a few quick questions about what you eat.
Get Your Diet Analysis
Find out which nutrients you’re missing—or getting too much of.
Get Smarter Vitamins
Your personalized formula ships monthly, dosed for your diet.
FAQ
Why should I worry about nutritional overdose?
Consuming too much micronutrients disrupts your body’s natural processes, impairing the nervous system, weakening the immune response, and increasing cardiovascular risks, among other health issues. In some cases, excessive intake can lead to toxicity, causing serious harm to your body. Optimal health relies on precision, not excess.
Aren’t all multivitamins designed to fill nutritional gaps?
Not all multivitamins effectively fill individual nutritional gaps. Many list 100% Daily Value for various nutrients, but that doesn’t account for personal needs. For example, you may not need extra Niacin but could require more Calcium—a nutrient many people lack. Taking any one of the top-selling multivitamin on the market today provides only a 10% chance of properly addressing a Calcium inadequacy or deficiency.
How is my diet analyzed?
Our advanced algorithm identifies and extracts your dietary pattern from a 24-hour period to estimate your long-term, habitual food intake. It’s not just an assessment of what you ate in the past 24 hours. When answered carefully, the analysis is up to 90% accurate.
The algorithm is powered by data on over 265,000 foods consumed by more than 16,000 individuals across the United States—including a wide range of cultural and ethnic dietary patterns.
This is how we build an accurate, personalized nutritional profile in just minutes—so your supplement works with your diet, not in spite of it, and certainly not against it.
Do you offer biomarker testing?
We focus on what works best: assessing your diet directly. Biomarker tests for vitamins and minerals are often unreliable for measuring intake, because blood and urine levels can be heavily influenced by recent meals, hydration, stress, metabolism, medications, genetics, and health conditions. In fact, the body tightly regulates many nutrient levels (like calcium and magnesium) in the blood, making deficiencies or excesses hard to detect. While biomarker testing can help identify some health issues, it’s not a dependable tool for measuring nutritional intake. Our dietary assessment provides a more accurate and comprehensive picture of your long-term habits and nutrient needs.
Can I take other supplements with my multivitamin?
Your smart multivitamins are calibrated to optimize your total daily intake of micronutrients. Unless directed by your healthcare provider for enhanced intake, we do not recommend stacking other vitamin/mineral supplements. Non-vitamin/mineral supplements are generally okay.
Why do you offer only multivitamins?
We focus exclusively on personalized multivitamins because they form the foundation of total health. By addressing critical nutrient gaps, a multivitamin supports your energy, immunity, cognitive function, bone strength, heart health, and cellular repair. Essential micronutrients power countless processes in your body — and without optimal levels, your health and performance can suffer over time.
